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Aussie Women Moving Their Businesses Online During the Pandemic


It's been a strenuous time for businesses across Australia.

Every day the Australian government implements new social distancing restrictions due to the Coronavirus.

Many have had to get creative and move their businesses to online platforms so they can still operate.

But this type of transition is not a quick task.

Rachel Andrew is a pelvic health physiotherapist, or as she refers it a 'vagina physio,' that works in Tasmania.

She treats women with vulvar pain, prolapse, endometriosis, bladder and bowel issues, and women that experience pain during sex.

Pelvic health physiotherapist Rachel Andrew

For several months she was weary the Coronavirus would come to Australia.

"I grew up in Hong Kong and I still got friends there," Rachel said, "So I was actually keeping a close eye on it [the Coronavirus] because I knew they had been in lockdown since January. And then it started popping up in America and then Australia. I remember on the first weekend of March one of the gynaecologists I work with sent around an email saying they were going to move around the furniture and take away the kids' toys in the waiting room for sanitary reasons."

But with the rise of Coronavirus cases in Australia increasing every day, Rachel felt uncomfortable still performing intimate examinations.

On the 22nd March she decided to closed the clinic.

She said it's been a learning curve transitioning to virtual consultations as her work requires a lot of touch to understand what is going on with the client's body.

"Just before I closed the clinic my attitude [to transitioning online] was just like, 'this will be sh**, it's not going to work, it's going to be terrible - how can I possibly do this?' But after I had done a couple of online consults I thought, 'actually I can do this.' Because really a lot of what I do comes out of the questioning and the trial and error that women do at home anyway. I had a very big shift rapidly in my own attitude to it. But also I could see it was being really effective.

Rachel says doing Telehealth has allowed her to check in on her current clients more frequently and allowed her to see new clients that normally have to wait six to eight weeks to have a consultation with her.

The response to Rachel's online consults have been amazing.

She even was able to help a new client she had never met in person fully resolve her bladder leakage issues in just two sessions.

And Rachel isn't the only one that's had a great response to her business transitioning to online amid the pandemic.

Moving our way to Brisbane, ballet teacher Maddi Taylor is the director of ballet school 'Little Moves.'

For ten years the school has been teaching ballet to children aged between two and ten years old.

Maddi Taylor with some of her students at Little Moves Ballet School, Brisbane. Source: Maddi Taylor

Sadly last month the school had to close it's doors after the Prime Minister announced non-essential indoor gatherings were limited to one person per four square metres (since this time further restrictions have been imposed).

"In response to the new restrictions a class that normally has twelve attending we had two people at our next class," Maddi said, "Parents had already made the decision then not to come to our classes."

After some reflection, the dance studio closed it's doors.

"The thing is you're talking about people's children and you really need to be careful and considerate. You have to adapt and have a positive outlook on it and move on."

But the school closure wasn't going to stop Maddi and her business partner, Susie, from teaching their students dance.

Last year they contemplated having classes online for students with special needs who couldn't attend classes in person.

They brought the idea forward and started creating online classes for their students.

"It's strange not having that contact and being in a studio with your students because they're just so cute," Maddi said, "But at the end of the day the aim is to bring dance and movement to kids that wouldn't necessarily have access to it."

Maddi Taylor teaching dance online. Source: Little Moves

Right now it's important we support our local businesses that are trying to stay afloat during this devastating pandemic.

It's a difficult time for us all but if we support one another we can get through this.

If your child is interested in having dance lessons while stuck at home in self isolation head to littlemoves.com.au

And if you have any pelvic health issues and wish to discuss them with Rachel, visit her website at pelvicphysio.com.au

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